I recently ordered my self a couple of Blu-ray movies from play.com as they had a special “buy 1 get 1 free” offer on at the time. My choices were Valkyrie and I, Robot, both of which I have yet to see at the Cinema. They turned up today and I noticed Valkyrie also included a ‘Digital Copy’ of the film for you to load on your iPod/iPhone. This was the first time I’d come across this before and wondered how it worked. So I went ahead and popped the bonus DVD into my Mac mini and was greeted by this screen.

Once I’d double clicked the icon, iTunes opened and Valkyrie was mounted in the Devices section of the sidebar (much like an audio cd) I then selected that and got greeted with this screen.

The code is found on the inside of the Blu-ray case. Once entered, Apple authorises the movie and it becomes yours as if you’d bought it off the iTunes Store. The file is then copied over from the DVD into your Library.

Overall I’m fairly impressed with the whole process. Whenever I’ve bought a standard DVD lately I’ve always created a digital copy for use in Front Row or my Apple TV. With Blu-ray I’m limited as I don’t have a Blu-ray drive in any of my computers. I’m hoping this isn’t some Sony UMD fad and that more studios decide on including this with their movies.