Posts Tagged “apple keynote”

The banners have started appearing at Macworld. These pictures courtesy of AppleInsider show Apple’s booth shrouded in secrecy as usual. Interesting is the image taken through the door showing what appears to be a stage recording taking place. Both AppleInsider and website Macrumors seem to suggest this is a Keynote rehearsal. From what I can make of the picture, that does not look like the intended Keynote presenter, Phil Schiller. So why rehearse with a person who isn’t going to take to the stage? My guess is they are just testing the sound and recording equipment. Anyway, enjoy the pictures.

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Is has been announced that Phil Schiller will be taking this years MacWorld Keynote much to the suprise of the Mac Community. Steve Jobs has traditionally spoke at Macworld, leading to more rumors about his ill health.

Another interesting development is that Apple won’t be takin part in another MacWorld after this year. Many companies have dropped out of this years show, including even Adobe. Apple are said to be concentrating on their own ‘Special Events’ instead. Not only do these events suit Apple better in terms of cost, but they also mean there is no pressure on them to spring big hardware surprises year after year with a set timescale, they can show new products when they feel they are ready.

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